
About the coach
Golf doesn't have to be complicated.
If you've ever felt overwhelmed by conflicting swing advice, struggled to take your range game onto the course, or found yourself making the same mistakes over and over again, you're not alone.
My coaching is built around one simple philosophy:
Simple coaching. Lasting improvement.
My job isn't to fill your head with technical thoughts. It's to help you understand your swing, create the right feels, and build movements you can trust under pressure.
Every golfer is different, so every coaching plan is tailored specifically to you. Whether your goal is to break 100, shoot in the 70s, or compete at an elite level, together we'll build a clear roadmap that gives you confidence in your game.
I've been fortunate to coach golfers from over 40 countries and founded Need Golf, recently recognised as England's No.1 Golf Facility. But what I'm most proud of is helping golfers enjoy the game more because they finally understand it.
If you'd like to experience my coaching, start with a FREE Swing Review. I'll personally analyse your swing, explain what's holding you back, and show you exactly where I'd begin.
I look forward to helping you play your best golf.
James
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
Controlling the width of the ARC!
How to Stop Early Extension in Your Golf Swing
Mastering Proper Golf Posture for a Balanced Swing
Understanding Ball Position for Different Golf Clubs
The 3-Step Process to Improve Your Golf Swing
Mastering the Golf Grip for Better Swing Control
How to Fix a Steep Golf Swing with Proper Left Arm Rotation
Mastering the Left Arm Transition in Your Golf Swing
How to Reduce Hip Sway in Your Golf Backswing
How to Fix a Flat Shoulder Turn in Your Golf Swing
Mastering the Backswing: Takeaway, Swing Plane, and Arm Motion
Mastering Arm and Wrist Motion in the Golf Swing
Mastering The Body Motion: Coiling and Uncoiling in the Golf Swing
Reviews
Based on 402 ratings
Overall rating
James is very clear in his instruction and I found the drills he outlined very easy to follow. He's also very encouraging and invested in your progress. I particularly appreciated the level of detail…

Michael Roberts
July 13, 2026 • Online
Outstanding feedback and so helpful. Cant believe this was a freebie!

Greg Kirk
July 8, 2026 • Online
James Need
July 9, 2026
Thanks, Greg. That’s much appreciated and would love to help you further with your game.
Thanks James, I'll get to work!

Julio Schembari
July 7, 2026 • Live
I love the simplicity of the change I need to make. It should be (with some luck) easy to practice and gauge the effect. James has given a bunch of his time even for an introductory swing review, beca…

Benjamin Gouldstone
July 3, 2026 • Online
Great lesson, thank you! Ive struggled so much with guessing whether my club head is in the right place in the backswing. So looking forward to getting this embedded and really progress the swing. I h…

Mike Garrett
July 1, 2026 • Live
Frequently asked questions
Unlock your potential with world-class golf coaching
