
About the coach
Hi, I’m James - a golf coach and founder of the Need Golf Centre, recently named the No.1 Golf Facility in the country at the England Golf Awards 2026.
I work with golfers from 40+ countries and a global audience of over 260,000 players, focusing on simple, visual, feel-based instruction that makes the game easier to understand and repeat.
The goal is to simplify the swing so you can build consistency, improve faster, and enjoy the game more.
I’ve been trusted to work with brands including Porsche, Bentley, Toptracer, American Golf, Cobra Puma Golf, and Trendy Golf, and bring over 6 years of online coaching experience.
If you’re looking to improve, you can start with a free swing review - no pressure, I’ll just show you exactly what I think and create a very simple progress pathway.
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
Controlling the width of the ARC!
How to Stop Early Extension in Your Golf Swing
Mastering Proper Golf Posture for a Balanced Swing
Understanding Ball Position for Different Golf Clubs
The 3-Step Process to Improve Your Golf Swing
Mastering the Golf Grip for Better Swing Control
How to Fix a Steep Golf Swing with Proper Left Arm Rotation
Mastering the Left Arm Transition in Your Golf Swing
How to Reduce Hip Sway in Your Golf Backswing
How to Fix a Flat Shoulder Turn in Your Golf Swing
Mastering the Backswing: Takeaway, Swing Plane, and Arm Motion
Mastering Arm and Wrist Motion in the Golf Swing
Mastering The Body Motion: Coiling and Uncoiling in the Golf Swing
Reviews
Based on 324 ratings
Overall rating
Very helpful analysis and good break down of the swing to help improvement. Would definitely recommend

George Chandler
April 27, 2026 • Online
very clear explanations of what I need to do to correct swing problems. Complete confidence that I am getting coaching advice that is correct and will help correct swing issues.

Steve Marinkovich
April 23, 2026 • Online
Another top class lesson! Ive had lessons from others over the past couple of years and no one has been able to communicate things to me like James - he has this way of knowing how your brain works and tailoring his instruction accordingly. Ive gone from topping it down the fairway to enjoying a round and making some pars (even a birdie) in just a couple months. Cant wait to see where this goes!

Craig Smith
April 21, 2026 • Live
Amazing advice

Luke McCarthy
April 17, 2026 • Online
Had a brilliant lesson with James. Hes incredibly articulate and explains the golf swing in a really clear, visual way that just clicks. This was by far the most insightful and enjoyable lesson Ive had. Made some big changes already and looking forward to putting them into practice on the range. Highly recommend.

Sped Spedding
April 16, 2026 • Live
Frequently asked questions
Unlock your potential with world-class golf coaching
