
About the coach
Hi, I’m James — a passionate golf coach and founder of the Need Golf Centre, recently recognised as the No.1 Golf Facility in the country at the England Golf Awards 2026.
I’ve had the privilege of working with golfers from over 40 countries and connecting with a global community of more than 250,000 players through my social media, where I focus on simple instruction, clear communication, and a feel-based, visual approach to learning the game.
After many years of my own challenges with golf, I developed a more straightforward, repeatable swing system built around two core elements: Body Motion and Arms/Wrists Motion. My aim is to help make the game feel more natural, consistent, and enjoyable — bringing clarity to what can often feel complex.
I’ve also been fortunate to collaborate with brands such as Porsche, Bentley, Toptracer, American Golf, Cobra & Puma Golf, and Trendy Golf. With over 6 years of online coaching experience prior to Skillest, I’m now looking forward to working more closely with golfers here and helping you make meaningful progress in your game.
If you’re looking to improve, I’d love for you to join my golfing community and be part of the journey. You can start with a free swing analysis — no pressure at all, just an opportunity for me to show you how I can help.
I look forward to working with you 🤝
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
Controlling the width of the ARC!
How to Stop Early Extension in Your Golf Swing
Mastering Proper Golf Posture for a Balanced Swing
Understanding Ball Position for Different Golf Clubs
The 3-Step Process to Improve Your Golf Swing
Mastering the Golf Grip for Better Swing Control
How to Fix a Steep Golf Swing with Proper Left Arm Rotation
Mastering the Left Arm Transition in Your Golf Swing
How to Reduce Hip Sway in Your Golf Backswing
How to Fix a Flat Shoulder Turn in Your Golf Swing
Mastering the Backswing: Takeaway, Swing Plane, and Arm Motion
Mastering Arm and Wrist Motion in the Golf Swing
Mastering The Body Motion: Coiling and Uncoiling in the Golf Swing
Reviews
Based on 265 ratings
Overall rating
I really appreciate the clear and concise way that James broke that down. I'll definitely be working with him in the future.

Jon Brennan
March 19, 2026 • Online
Great as always!

Andreas Eriksson
March 17, 2026 • Online
Great lesson learnt a lot just in 1 hour and was scuffing the ball a lot less

Adrain Jozwik
March 17, 2026 • Live
Felt like a learnt ALOT in one session. James took the time learn how to best get his message across to me and took my anxiety for getting lessons away immediately. Highly Recommend

Ryan Smith
March 16, 2026 • Live
James was spot on with identifying my issues I need to work on and no app or person has before him. I look forward to getting more feedback and drills from him soon

Steven Wade
March 13, 2026 • Online
Frequently asked questions
Unlock your potential with world-class golf coaching
