
About the coach
Hi, I’m James - professional golfer, coach, and founder of Need Golf Centre, one of the Top 3 Golf Facilities in the UK (awarded by England Golf in 2025).
I have worked with golfers from over 40 different countries and am trusted by over 250,000 golfers following my social media channels known for it’s simple golf instruction, clear communication and feel and visual based approach.
After 25 years of my own golfing frustrations, I developed a simple, repeatable swing system breaking the golf swing into two core motions: the Body Motion & the Arms/Wrists Motion. Understanding these makes your swing feel effortless, consistent, enjoyable and much easier to learn.
I’ve worked with golfers from all over the world, helping them improve their game, lower their handicap, and play the golf they’re capable of. My coaching is focused on creating clarity for my students to see immediate improvement.
I have won 2 Global Toptracer Awards in the last 5 years, and I’ve been trusted to work with prestigious brands such as Porsche, Bentley, Toptracer, and Cobra & Puma Golf. With 6+ years of proven online coaching experience before joining Skillest, I’m excited to focus my skills on helping you to transform your game — so why not take advantage of a FREE Golf Swing Analysis so you can show you how much I can
No pressure — I just want to help you play your best golf 🏌️♂️
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Reviews
Based on 97 ratings
Overall rating
Really good advice and explains really well. 100% would recommend.

George Holt
December 9, 2025 • Online
Im really happy with James! He understood perfectly the problems of my swing and helped me a lot with his knowledge! Now we will start working to reach the professional level! Thanks for your help! Fantastic experience!

Pablo Rodriguez
December 9, 2025 • Online
Thanks for your feedback, Ill send a face on tomorrow morning! Really want my game to go to the next level so Im really Keane on progressing, love your instagram videos. The issue I have is I have 2 really bad hips so rotation for me is a struggle at times! Thank you

Louis Bristow
December 9, 2025 • Online
Great lesson

Graeme Allsop
December 9, 2025 • Live
Immediately identified my rounding shoulders. Hes the first coach to ever identify this issue for me and how to resolve it.

Dave Bagley
December 8, 2025 • Online
Frequently asked questions
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