James Ford

About the coach

PGA Professional | Wedge Matrix Accredited | Short Game & Wedge Play Specialist
Based at Silvermere Golf & Leisure and The Golf College

I’m a dedicated and enthusiastic PGA coach specialising in all areas of wedge play and short-game performance. Having worked with a wide range of golfers from tournament professionals, club golfers and complete beginners. My mission is always the same, to make you a better player with clear, simple, and effective coaching.

My Coaching Philosophy

The short game is the fastest route to lower scores. While not everyone can drive the ball 300 yards, every golfer can develop the skills to hit a functional, repeatable chip shot. My coaching is built around giving players the confidence and tools they need to handle any situation around the green.

What I Specialise In

I help players master the four key pillars of world-class wedge play:
• Controlling strike - creating consistent, predictable contact
• Reading and adapting to the lie - understanding how the ball and club interact with varying turf conditions.
• Controlling flight - learning to raise or lower trajectory
• Managing ball speed

What You Can Expect

When you work with me, you’ll receive a complete short-game roadmap tailored to your ability, learning style, and goals. You’ll learn how to tackle every scenario you face around the greens with clarity. Not just technique, but decision-making, shot selection, and practice structure.

My aim is simple: to help you build a short game that is reliable and adaptable.

If you’d like to find out more please visit my Instagram @jamesfordgolf

I look forward to working with you.

James

Specialities

Sample Lesson

Videos

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Untitled video from Nov 23, 2025