
About the coach
PGA Professional | Wedge Matrix Accredited | Short Game & Wedge Play Specialist
Based at Silvermere Golf & Leisure and The Golf College
I’m a dedicated and enthusiastic PGA coach specialising in all areas of wedge play and short-game performance. Having worked with a wide range of golfers from tournament professionals, club golfers and complete beginners. My mission is always the same, to make you a better player with clear, simple, and effective coaching.
My Coaching Philosophy
The short game is the fastest route to lower scores. While not everyone can drive the ball 300 yards, every golfer can develop the skills to hit a functional, repeatable chip shot. My coaching is built around giving players the confidence and tools they need to handle any situation around the green.
What I Specialise In
I help players master the four key pillars of world-class wedge play:
• Controlling strike - creating consistent, predictable contact
• Reading and adapting to the lie - understanding how the ball and club interact with varying turf conditions.
• Controlling flight - learning to raise or lower trajectory
• Managing ball speed
What You Can Expect
When you work with me, you’ll receive a complete short-game roadmap tailored to your ability, learning style, and goals. You’ll learn how to tackle every scenario you face around the greens with clarity. Not just technique, but decision-making, shot selection, and practice structure.
My aim is simple: to help you build a short game that is reliable and adaptable.
If you’d like to find out more please visit my Instagram @jamesfordgolf
I look forward to working with you.
James
Specialities
Sample Lesson
Videos

Untitled video from Nov 23, 2025

Untitled video from Nov 23, 2025

Untitled video from Nov 23, 2025
Reviews
Based on 32 ratings
Overall rating
James, thanks so much for your support in my golf game these past few years. I feel increasingly confident going into the new season that Ill be shooting my lowest scores ever

Ross Norton
February 16, 2026 • Live
Very good lesson, James went over and above with the lesson.

Ruben O’Hare
February 12, 2026 • Online
Top coach. I learned a great deal and came away with some major improvements to my game.

Aran Wellman
December 31, 2025 • Live
Clear explanations and demonstration. Concepts felt tailored to me with tweaks that were easy to understand and implement. Great session as always with improvement seen straight away!

Tom Cooper
December 17, 2025 • Live
It made a big improvement in my short game

Chris Eastwood
December 6, 2025 • Live
Frequently asked questions
Unlock your potential with world-class golf coaching
