
About the coach
PGA Professional | Wedge & Short-Game Specialist
PGA Professional | Wedge Matrix Accredited | Stack & Tilt Network
Based at Silvermere Golf & Leisure & The Golf College
I’m a dedicated PGA Coach specialising in wedge play, short-game performance and developing predictable ball flight.
My coaching is simple: clear, purposeful and built around helping you shoot lower scores.
Short Game
I help golfers master the four foundations of elite wedge play:
• Strike – consistent, predictable contact
• Lie – adapting to every turf condition
• Flight – controlling trajectory
• Speed – managing distance with precision
Long Game
My approach is built around three key principles:
Centred Strike | Predictable Curve | Distance Control
Rather than chasing the “perfect” swing, we build a repeatable movement pattern that produces reliable, predictable shots on the course.
Every lesson is tailored to you, your ability, goals and learning style. With a focus not just on technique, but decision-making, shot selection and purposeful practice.
My goal is simple: to give you the skills, confidence and understanding to handle any shot the course throws at you.
If you’re ready to take your game to the next level, follow me on Instagram @jamesfordgolf.
James
Specialities
Sample Lesson
Videos

Untitled video from Mar 21, 2026

Untitled video from Nov 23, 2025

Untitled video from Nov 23, 2025

Untitled video from Nov 23, 2025
Reviews
Based on 93 ratings
Overall rating
Fantastic lesson with James. Broke down some long lasting problems in my set up and swing with simple and easy to implement feels/fixes. Looking forwards to the the next one!

Finlay Blundell
July 29, 2026 • Live
Jamess ability to diagnose the fault and provide the correct drills and feels to fix the issue is excellent. Very knowledgeable and clear instruction will help anyone improve their golf.

Rob Gallon
June 26, 2026 • Live
Great session as always. Gave me a clear plan to help me instigate the changes that I need to make. Helping me understand what I need to do in practice to improve.

Craig Sutherland
May 30, 2026 • Live
Fantastic pitching lesson, great to be able to see side by side comparisons of before and after swing changes. Trackman numbers also very helpful. James explanations behind the numbers helped me under…

Joe Konopka
May 16, 2026 • Live
James is an excellent coach. He explained things clearly and improved my game straight away.

Adriano Sapia
May 16, 2026 • Live
