
About the coach
Hi, I’m James - professional golfer, coach, and founder of Need Golf Centre, one of the Top 3 Golf Facilities in the UK (awarded by England Golf in 2025).
I have worked with golfers from over 40 different countries and am trusted by over 250,000 golfers following my social media channels known for it’s simple golf instruction, clear communication and feel and visual based approach.
After 25 years of my own golfing frustrations, I developed a simple, repeatable swing system breaking the golf swing into two core motions: the Body Motion & the Arms/Wrists Motion. Understanding these makes your swing feel effortless, consistent, enjoyable and much easier to learn.
I’ve worked with golfers from all over the world, helping them improve their game, lower their handicap, and play the golf they’re capable of. My coaching is focused on creating clarity for my students to see immediate improvement.
I have won 2 Global Toptracer Awards in the last 5 years, and I’ve been trusted to work with prestigious brands such as Porsche, Bentley, Toptracer, and Cobra & Puma Golf. With 6+ years of proven online coaching experience before joining Skillest, I’m excited to focus my skills on helping you to transform your game — so why not take advantage of a FREE Golf Swing Analysis so you can show you how much I can
No pressure — I just want to help you play your best golf 🏌️♂️
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
How to Stop Early Extension in Your Golf Swing
Mastering Proper Golf Posture for a Balanced Swing
Understanding Ball Position for Different Golf Clubs
The 3-Step Process to Improve Your Golf Swing
Mastering the Golf Grip for Better Swing Control
How to Fix a Steep Golf Swing with Proper Left Arm Rotation
Mastering the Left Arm Transition in Your Golf Swing
How to Reduce Hip Sway in Your Golf Backswing
How to Fix a Flat Shoulder Turn in Your Golf Swing
Mastering the Backswing: Takeaway, Swing Plane, and Arm Motion
Mastering Arm and Wrist Motion in the Golf Swing
Mastering The Body Motion: Coiling and Uncoiling in the Golf Swing
Reviews
Based on 180 ratings
Overall rating
James has a brilliant way of simplifying the swing. I particularly like his focus on ground force and the legs.

Kieran Leay
January 29, 2026 • Online
Awesome, as per usual!! Everything feel based, clear and precise instructions and drills, just a great coach!!

Antony Stuart
January 29, 2026 • Online
Really good! As expected given the content in IG!

Andreas Eriksson
January 27, 2026 • Online
Great teacher, just keeps things simple. Very easy to understand the moves

Simon Lapierre
January 27, 2026 • Online
Great feedback and happy with the progress so far. I look forwards to knocking out all of the sequences to create a repeatable, stable swing.

Michael Bertolatus
January 26, 2026 • Online
Frequently asked questions
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