
About the coach
Hi, I’m James - professional golfer, coach, and founder of Need Golf Centre, one of the Top 3 Golf Facilities in the UK (awarded by England Golf in 2025).
I have worked with golfers from over 40 different countries and am trusted by over 250,000 golfers following my social media channels known for it’s simple golf instruction, clear communication and feel and visual based approach.
After 25 years of my own golfing frustrations, I developed a simple, repeatable swing system breaking the golf swing into two core motions: the Body Motion & the Arms/Wrists Motion. Understanding these makes your swing feel effortless, consistent, enjoyable and much easier to learn.
I’ve worked with golfers from all over the world, helping them improve their game, lower their handicap, and play the golf they’re capable of. My coaching is focused on creating clarity for my students to see immediate improvement.
I have won 2 Global Toptracer Awards in the last 5 years, and I’ve been trusted to work with prestigious brands such as Porsche, Bentley, Toptracer, and Cobra & Puma Golf. With 6+ years of proven online coaching experience before joining Skillest, I’m excited to focus my skills on helping you to transform your game — so why not take advantage of a FREE Golf Swing Analysis so you can show you how much I can
No pressure — I just want to help you play your best golf 🏌️♂️
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Reviews
Based on 62 ratings
Overall rating
Great lesson James , really feel its coming together.

Graeme Allsop
November 24, 2025 • Live
Fantastic from Start to finish! I was initially nervous as I knew I had watched too much you tube and my swing was all over the place. Jamess warm and friendly nature instantly made me feel at ease. James clearly communicated the coaching to me in such a way that I could easily pick it up and make instant changes. For me, I was over thinking everything and had become wooden. Rather than break the swing down into many parts, James got me to understand the proper flow of a swing. Although I have a lot to learn, I now have tangible information I can take away and practise. Honestly couldnt be happier, I was at my wits end and thought golf just might now be for me. Now I have a something to work with and am excited to progress. Cant recommend James enough, love this lesson!!

Craig Smith
November 23, 2025 • Live
Great to be able to see the progress and get such clear instruction.

Kevin Lowther
November 23, 2025 • Live
Simply brilliant. The depth of analysis, simplicity of instruction and consistently attentive feedback, makes the Online Academy a sheer pleasure to be part of. James coaching technique is as good as it gets. With constant communication helping me to stay on the right path in what we are trying to achieve. The progress we have made has been superb and I am always excited for each and every chapter. Thank you James.

Perry Indge
November 19, 2025 • Live
Extremely helpful for a beginner!

Luke McCarthy
November 18, 2025 • Online
Frequently asked questions
Unlock your potential with world-class golf coaching
