
About the coach
Hi, I’m James — a passionate golf coach and founder of the Need Golf Centre, recently recognised as the No.1 Golf Facility in the country at the England Golf Awards 2026.
I’ve had the privilege of working with golfers from over 40 countries and connecting with a global community of more than 250,000 players through my social media, where I focus on simple instruction, clear communication, and a feel-based, visual approach to learning the game.
After many years of my own challenges with golf, I developed a more straightforward, repeatable swing system built around two core elements: Body Motion and Arms/Wrists Motion. My aim is to help make the game feel more natural, consistent, and enjoyable — bringing clarity to what can often feel complex.
I’ve also been fortunate to collaborate with brands such as Porsche, Bentley, Toptracer, American Golf, Cobra & Puma Golf, and Trendy Golf. With over 6 years of online coaching experience prior to Skillest, I’m now looking forward to working more closely with golfers here and helping you make meaningful progress in your game.
If you’re looking to improve, I’d love for you to join my golfing community and be part of the journey. You can start with a free swing analysis — no pressure at all, just an opportunity for me to show you how I can help.
I look forward to working with you 🤝
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
Controlling the width of the ARC!
How to Stop Early Extension in Your Golf Swing
Mastering Proper Golf Posture for a Balanced Swing
Understanding Ball Position for Different Golf Clubs
The 3-Step Process to Improve Your Golf Swing
Mastering the Golf Grip for Better Swing Control
How to Fix a Steep Golf Swing with Proper Left Arm Rotation
Mastering the Left Arm Transition in Your Golf Swing
How to Reduce Hip Sway in Your Golf Backswing
How to Fix a Flat Shoulder Turn in Your Golf Swing
Mastering the Backswing: Takeaway, Swing Plane, and Arm Motion
Mastering Arm and Wrist Motion in the Golf Swing
Mastering The Body Motion: Coiling and Uncoiling in the Golf Swing
Reviews
Based on 287 ratings
Overall rating
Excellent incisive and practical feedback

Michael Brash
March 31, 2026 • Online
James has been amazing to work with. Ive already seen a So much of progress in my swing, especially with my backswing and overall structure. He explains things in a really clear and simple way and breaks every step down to make it easy to understand and actually apply. I always leave with a clear focus and feel like Im improving each session. Looking forward to continuing to build with him.

Rohan Singh
March 25, 2026 • Online
Im finding James coaching really helpful. Very easy to understand and his enthusiasm motivates me to put in the practise!

Stephen Watson
March 25, 2026 • Online
James knowledge is some of the best Ive seen over the 15 years of golf Ive been playing. I will certainly be continuing with James for the season

Jack Crumpton
March 25, 2026 • Online
I really appreciate the clear and concise way that James broke that down. I'll definitely be working with him in the future.

Jon Brennan
March 19, 2026 • Online
Frequently asked questions
Unlock your potential with world-class golf coaching
