Andrew Hurley

About the coach

PGA Coach | Impact & Ball Flight Specialist | Plane Truth Golf

I am a Fully Qualified PGA Coach with over 25 years of experience helping golfers of all levels—from complete beginners to Tour professionals—improve their performance and achieve their true potential.

My expertise lies in the most important moment in golf: impact. Ball flight never lies, and by understanding and improving impact conditions, I can help golfers produce immediate, measurable improvements without unnecessary swing reconstruction.

I’ve had the privilege of studying and collaborating with two of the game’s most respected instructors, Jim Hardy and Chris O’Connell, and have been proudly associated with Plane Truth Golf for over 15 years.

As John Jacobs, one of the greatest coaching minds in golf, said:

“The sole purpose of the golf swing is to produce a correct, repetitive impact. The method employed has no significance as long as it is correct and repetitive.”

This philosophy sits at the heart of everything I teach.

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The Plane Truth Philosophy

One of the core missions of Plane Truth Golf is simple:

Hit the next ball better than the last.

If the information is correct, the player understands it, and can implement it, improvement happens immediately. There is no need to rebuild your entire swing.

Modern golf instruction often focuses too heavily on swing aesthetics. While swing shape can look impressive, the real skill in coaching lies in improving impact conditions and ball flight, because that is what determines performance.

Through Jim Hardy’s Plus and Minus system, golfers are often just one adjustment away from striking the ball solidly and consistently.

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My Coaching Promise

I help golfers:
• Improve immediately—not months later
• Understand cause and effect
• Eliminate confusion from conflicting information
• Develop a reliable, repeatable impact
• Play better golf and enjoy the game more

Whether you’re a beginner or an elite player, my coaching is focused on one goal:

Real improvement. Real results. Immediately.

Specialities

Sample Lesson

01.Original Videos