Gavin Macpherson

Teaching Philosophy

My coaching philosophy is built on one simple idea: real improvement comes from understanding your own game through data, not guesswork. As someone who has competed professionally, caddied on elite women's tours, and spent years immersed in club fitting and launch monitor technology, I know how much the numbers matter — but I also know they only tell part of the story. I combine data-driven analysis with practical, on-course experience to give every student a complete picture of what's working and what needs to change. Whether we're digging into ball flight numbers, working through swing mechanics on video, or making sure your equipment is actually matched to your game, I tailor every session to you. I genuinely love the game and love helping others fall in love with it too — or rediscover it. I've been on both sides of the bag, and that experience shapes the way I communicate, problem-solve, and motivate. My goal is to make every lesson feel purposeful, fun, and measurably effective.