
PGA Class AA Professional

Chris Lovis
PGA AA Head Professional with nearly 30 years of experience, keeping golf simple and delivering real, lasting improvement for every type of player.
Seaford Golf Club – The Caddyshack Golfstore · Seaford · Golf
Reviews
36
Starting Price
$60.00
Lessons
189
Followers
12
Credentials
Highlights
- Nearly 30 years as a PGA Professional, building a reputation as one of the top coaches in Sussex
- Head Professional at Seaford Golf Club for over 20 years, coaching every level from complete beginners to satellite tour players
- Founder of The Caddyshack Golfstore, delivering expert equipment, fitting, and coaching services
- Uses Flightscope launch monitor technology to analyse swing plane, clubhead speed, distance, and club gapping
- Continually undertakes additional PGA courses to stay current with modern techniques and coaching methods
Teaching Philosophy
My coaching philosophy is built on one core belief: keep it simple. Golf as an industry has a habit of overcomplicating things, and I think that does more harm than good for most players. After nearly three decades working with golfers of every age and ability — from junior beginners all the way through to county competitors and satellite tour players — I've learned that the most impactful improvements often come from focusing on the right details, communicated clearly and simply. I pride myself on being a good listener. Every golfer who comes to me has different goals, a different game, and a different learning style, and I believe it's my job to meet you where you are. Whether you're picking up a club for the first time or looking to sharpen a specific part of your game, I'll use the latest technology — including Flightscope launch monitor analysis — alongside my years of experience to give you practical, actionable feedback you can actually use. What genuinely drives me is seeing people improve. It doesn't matter how big or small the change — watching a golfer make a breakthrough, feel that click of understanding, and walk away with more confidence in their game is massively satisfying. I continually invest in my own development through additional PGA courses to ensure my coaching reflects modern techniques, but I'll always translate that into something straightforward and relevant for you. Golf should be enjoyable, and I'm here to help make it that way.
About the coach
I'm a PGA Class AA Professional with almost 30 years in the game, and I've been the Head Professional at Seaford Golf Club in East Sussex for over two decades. In that time, I've had the privilege of coaching golfers of all ages and abilities — from children taking their first swings, to senior club golfers, county-level players, and satellite tour professionals. Every type of player brings its own unique joys, and that variety is what keeps me passionate about coaching.
Based at Seaford Golf Club — a historic downland course on the edge of the South Downs National Park — I run The Caddyshack Golfstore, offering one-to-one coaching, custom club fitting, and equipment services. My coaching sessions are powered by Flightscope technology, allowing me to give you precise, data-backed insights into your swing plane, clubhead speed, distances, and club gapping, all in a relaxed and approachable environment.
I'm a firm believer in cutting through the noise. Golf can be an overly complicated sport, and my job is to simplify it — focusing on the details that actually matter for your game and presenting them in a way that makes sense to you. I'm easy to work with, I love what I do, and I would genuinely love the opportunity to help you play better golf.
Specialities
Reviews
Based on 36 ratings
Overall rating
Best ££ I've spent for a while! Played next day 11 shots better. Hit my target. Shots dropped were chips and puts. What we worked on was much more solid and I have some confidence again. Enjoyed my…

Mike Lance
October 13, 2026 • Live
Explained the issues I was having in way that was easy to understand and put into practice.

Thomas Logan
October 3, 2026 • Live
Really enjoyable lesson

Geoff Emslie
September 19, 2026 • Live
Chris has a great and simple way of explaining changes to your swing with the aid of good technology

Lee Smart
September 18, 2026 • Live
Top coach!! Explains in easy to understand way.

Neil Lucey
September 10, 2026 • Live