
Credentials
Highlights
- Over 20 years of experience in golf — from touring professional to full-time PGA coach
- YouTube channel with 250k+ subscribers and over 40 million views of golf instruction content
- Thousands of golfers improved worldwide through online and in-person coaching
- Shot course record 63 (-8) at Warrington GC as an amateur playing off 4 handicap
- Official brand partner of Mizuno Golf and Shot Scope GPS
Teaching Philosophy
I believe the golf swing doesn't have to be complicated — and that's the whole foundation of what I do. My approach is built around breaking the swing down into simple, small chunks that any golfer can understand and immediately put into practice. The game has enough variables without your instruction adding to the confusion, so I work hard to strip things back and give you only what you need. Relating to the person in front of me is everything. Every golfer learns differently, absorbs information differently, and brings a completely unique set of strengths and challenges. I take time to understand how you think and how you process feedback before I ever suggest a change. Whether you're a beginner picking up a club for the first time or an experienced player trying to break through a plateau, you deserve the same level of attention, patience, and clarity. I also believe in working with what you have. There's no single 'correct' golf swing — the best swing for you is the one that works for your body, your tempo, and your goals. My job is to help you find consistency and enjoyment in your game, and to give you the tools to keep improving long after our lesson ends.
About the coach
I'm a PGA Professional based in Warrington, England, with over 20 years of experience in the game of golf — from competing as a touring professional for four years to coaching thousands of golfers around the world. Growing up with the game in my blood (my father, Adrian Fryer, is a Fellow of the PGA), I've always had a deep understanding of both the playing and coaching sides of golf.
As a player, I shot a course record 63 (-8) at Warrington Golf Club and won my first professional event with a course record 64 (-5) at Davenport Golf Club. That playing experience gives me a genuine feel for what golfers go through — the pressure, the frustration, and the joy — and it informs every lesson I give.
Today, my focus is entirely on helping golfers improve through simple, clear, and effective coaching. My YouTube channel has grown to over 229,000 subscribers with more than 40 million video views, and through online coaching I've helped thousands of golfers across the world make real, lasting improvements to their games. My approach — Simple Golf Coaching — is exactly what it says: breaking down a complicated movement into manageable steps that you can apply straight away.
I use video analysis and launch monitor technology to give you precise, personalised feedback, and every lesson comes with custom drills and actionable takeaways tailored to your specific needs. If you're ready to stop guessing and start improving, I'd love to work with you.
Specialities
Sample Lesson
01.Original Videos
03.Other Videos
Videos
How to Position Your Camera for Golf Swing Analysis
Stop Topping Woods!

No More Slice
Reviews
Based on 78 ratings
Overall rating
Very good answer and explanation. Super helpful

Aedan Roach
May 13, 2026 • Online
Hi, Really appreciate your help and some really good advice, would recommend Thanks again

Edward Flatman
May 7, 2026 • Online
Pointed out some things about my putting that I would never have figured out for myself. Super helpful.

Scott Zirbel
May 3, 2026 • Online
Starting year 2 with Matt. His teaching and analysis are fantastic and I look forward to every lesson Ive had with him.

Scott Haman
April 23, 2026 • Online
Really great feedback from Matt. I feel like I have already made some good improvements.

Scott Zirbel
April 21, 2026 • Online
Frequently asked questions
Unlock your potential with world-class golf coaching
