James Oliver

BSc Applied Psychology from Durham University

James Oliver

James Oliver

Self-taught coach who has reached a plus-handicap in his 30s with very unconventional methods: WhatsApp +447786498201 to book in-person

Unable to break 90 to scratch in 3 years. Email: theoliversjac@aol.com · 1IRON Indoor Golf, Heathfield Gateway, Stacey Bushes, Milton Keynes, UK · Golf

BA and MA (by research) in English Literature (Buckingham University)Winner of the 2017 Davis/Drew Prize for Special Achievement in a Postgraduate Thesis for English LiteratureFormer PhD candidate
Starting Price

Starting Price

$210.00

Followers

Followers

2

Credentials

BSc Applied Psychology from Durham UniversityBA and MA (by research) in English Literature (Buckingham University)Winner of the 2017 Davis/Drew Prize for Special Achievement in a Postgraduate Thesis for English LiteratureFormer PhD candidate

Teaching Philosophy

My approach to golf could be described fairly well with one adjective: exploratory. I am heavily influenced by the work of Adam Young, Rob Gray, Fred Shoemaker, Kendal McWade, Karl Morris, Mark Broadie, and many others on the more cerebral side of the golf landscape. The way a human being learns to operate in the world most efficiently is by making use of the capacties the world affords him and coordinating to that affordance. Generally, we do not make our task conform to our movement: our movement conforms to the task and its demands. Golf is largely taught the other way around. This is not an impossible way to learn, but it is sub-optimal. You did not learn to walk by focusing on the positions of your feet, ankles, knees, hips. Instead, your feet, ankles, knees, hips, acquired the capacity to walk through engagement with the world around them. It would be possible to learn things the other way, but it was far superior to learn the way you did. Golf is largely conceptualied differently, and I am seeking to change that. Gof is a game of error reduction. Errors are largely the result of poor impact. The most important impact factors are strike and face orientation. Thus: golf is a game of strike and face control. The question, then, is how does one improve these factors? The first part of the answer is: by focusing on them directly. The more important part of the answer is: by organising our direct focus on imapct in such a way as to harness our innate and miraculous capactiy for movement acquisition. Put another way: we do our best to learn to play golf the way we have learned to do almost everything else in our lives. Through limitless and joyful exploration.

About the coach

Can a golfer in his 30s shooting in the 90s get to scratch within three years? I did.

I am far from the typical golf coach. No doubt you’ve read and heard this claim before and are weary of such attempts at differentiation. Well, in this case, the spiel is actually true.

I did not grow up as an elite player, or follow any sort of traditional pathway. Though I played casually as a child, I never reached any remotely high level of play, and stepped away from the game for nearly 15 years, only returning in 2022 at the age of 31.

Upon my return to golf, I struggled to break 100. Four years later, I am playing to a plus handicap and regularly shoot under par. And I have achieved this level of play by coaching myself.

I have experienced the trajectory most golfers don’t even think is possible, let alone imagine achieving for themselves. Most coaches will tell you they have travelled the road you wish to walk down, but that is almost always not the case. In this instance, it is.

I understand exactly what it takes to revolutionise your game, because I have done exactly that myself. And I have done so, in golfing terms, in the blink of an eye.

Specialities

fullSwing
fitness
shortGame

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Purchase Options

In-Person Lessons

3-hour in-depth exploration

1 In-Person Lesson
Location:
  • 1 x 180min In-Person Lesson
  • The most enlighening — and different! — golf lesson you will have ever had.
  • Learn why golf really is so hard, but why conquering this difficulty is far simpler than it seems.
  • Learn how I broke through every pateau from shooting in the high-90s to mid-60s in less than four years.
  • Learn how enjoyable practice can become through developing your level of awareness and attentional mastery.

£210.00

Pay Later

One time payment

Frequently asked questions

What is an online golf lesson?

An online golf lesson is a way of learning golf skills and techniques from a coach or instructor through the internet, using video analysis, live coaching, or online courses. On Skillest, you can get private instruction with an elite golf coach without even leaving your home. Just record your golf swing and send it to your coach, along with any goals, questions, or other information that will help your coach create the right plan for you.

What are the benefits of an online lesson using Skillest?

Online golf lessons using Skillest offer many benefits, such as convenience, affordability, flexibility, and access to the largest selection of the most talented golf coaches in one place. Through video recordings, side by side comparisons, and conversations you have with your coach, you will receive comprehensive feedback on what you need to improve and how to improve these areas. When you get a lesson on Skillest, you don’t need to schedule a time or drive to your lesson. You can just record your swing and message your coach whenever you have questions.

How do I receive feedback from my coach?

You will receive feedback from your coach through the Skillest app. Your coach will record their own videos with their analysis as well as additional drills to work on and send them back to you inside the lesson. You can watch your coach’s analysis, which may include video, audio, text, or drawings and see the changes and improvements they suggest for your swing. You can also ask your coach follow-up questions you have, and chat with them through the app. You can also review your feedback and track your progress anytime on the app.

What are the different types of lesson plans I can purchase?

Skillest offers a variety of plans and packages available for purchase. You can purchase a single online lesson, lesson packages, monthly subscriptions, or live Zoom lessons. Many coaches also offer video-based courses in addition to one-on-one coaching. Note: Not every coach will offer each type of lesson plan available.

What are Courses?

Courses are a series of instructional videos created by expert coaches that cover a wide range of sport-specific topics. Whether you're looking to refine your technique, master strategy, boost your fitness, or enhance your mental game, our courses are designed to help you excel in your chosen sport—be it golf, swimming, cricket, basketball, or baseball.