Former DP World Tour Professional
Charlie Ford
Former DP World Tour & Challenge Tour professional turned coach — bringing a decade of elite playing experience to help golfers of all levels play more consistent, functional golf.
The Hub, Southport / Kirby Muxloe Golf Club · Southport · Golf
Reviews
90
Starting Price
$62.23
Lessons
495
Followers
73
Social Media
Credentials
Highlights
- Played 200+ tournaments across the European Tour and Challenge Tour over a decade-long professional career
- Coached golfers worldwide through online video analysis, completing nearly 500 Skillest lessons
- Personally experienced remote coaching at the elite level — uniquely positioned for online instruction
- Completed both Scott Cowx and Wedge Matrix Accreditation Courses
- Won the Turkish Airlines Challenge (2010) on only his 2nd Challenge Tour appearance
- NCAA All-American at the University of Tennessee, setting a 54-hole university record
Teaching Philosophy
My foremost principle is to make you a better golfer — not just to improve the aesthetics of your swing. Functionality over image is always at the core of what I do. As a player, I always found that simplicity of language and a clear understanding of exactly what was required were pivotal to my ability to replicate changes when I was away from my coach. I bring that same clarity to every lesson I give. I use the latest technology, including TrackMan 4, to provide tangible data that justifies the changes we're making and gives you real reference points to track your progress. But beyond the technical, I believe great coaching means being more than just a teacher of a swing philosophy — it means being a true coach. That's why I offer open communication between lessons so we stay on track together, whether you have a question, want to share a practice video, or just need a check-in. I've been coached remotely myself, with one of my coaches based in the USA throughout my career, so I understand exactly what it takes to make that kind of relationship work. Whatever your current level — whether you're chasing a tour card or trying to break 100 — I know I can add value to your progression.
About the coach
I'm a former DP World Tour and European Challenge Tour professional, now fully dedicated to helping golfers at every level reach their potential. I spent over a decade competing on tour, graduating from the University of Tennessee with All-American honours before going on to play in more than 200 professional tournaments — including winning the Turkish Airlines Challenge in 2010 on just my second Challenge Tour start. When my playing career came to an end, coaching was the natural next step. I wanted to take everything I'd learned — working alongside world-renowned coaches, competing at the highest level, and experiencing the mental and technical demands of elite golf — and use it to help others enjoy this sport the way it gave joy to me. I'm based in Southport, England, and also coach at Kirby Muxloe GC in Leicester, but I work with students worldwide through video analysis and online lessons. My experience of being coached remotely throughout my own playing career means I know exactly how to make that relationship thrive. I use TrackMan 4 to back up every lesson with real data, and I offer ongoing communication between sessions so you're never left without support. Whether your goal is to lower your handicap, improve your consistency, or simply enjoy the game more, I'm committed to helping you get there.
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
Tour Pro Initial Analysis
Reviews
Based on 90 ratings
Overall rating
Really helpful on simplifying the game through different drills and feels. Looking forward to working more with Charlie and improving my all round game!
Charlie Rayns
March 25, 2026 • Live
Brilliant feedback from the free lesson, and detailed but simple
Jake Watson
March 24, 2026 • Online
Charlie is best short game coach Ive ever worked with. Former tour player and amazing coach. If your thinking of booking then please do
Cameron Deary
March 10, 2026 • Live
Good work Chaz, Will take me a while to get used to the new grip but hopefully help me not block it right as much.
Neil Smart
February 7, 2026 • Live
Fantastic first lesson. Root cause of my fault identified & addressed with simple feedback and instruction. The analysis video is great. Top coach & really enjoyable to work with.
Christopher O'Brien
February 6, 2026 • Live
Purchase Options
Tour Eye Single Analysis
1 Online Lesson- 1 x full swing video analysis with annotated coach feedback
- Personalised drill prescription based on your swing
- Written notes summarising key areas to work on
- Turnaround within 48 hours
- Insight from a decade of DP World Tour playing experience
Tour Eye 3-Pack
3 Online Lessons- 3 x full swing video analyses with annotated coach feedback
- Personalised drill prescription after each submission
- Progress tracking across all 3 analyses
- Written summary notes with each lesson
- Turnaround within 48 hours per submission
- Unlimited text messaging between submissions
Consistent Ball-Striker Monthly
4 Online Lessons- 4 x video swing analyses per month with annotated coach feedback
- Personalised monthly practice plan tailored to your goals
- Unlimited text messaging with Charlie throughout the month
- Drill library updated as your swing evolves
- 48-hour turnaround guarantee on all video submissions
- End-of-month progress review and forward plan
Tour Prep Elite Monthly
Unlimited Online Lessons- Unlimited video swing submissions with annotated coach feedback
- 1 x 30-min live Zoom session per month for deep-dive review
- Personalised monthly practice and competition preparation plan
- Unlimited text messaging with Charlie throughout the month
- TrackMan data interpretation support (student provides data)
- Priority 24-hour turnaround on all video submissions
- End-of-month written progress report
Free Consultation
Hi, If you are unsure what online lessons are like and want to discuss any part of it before you begin the process then please hit the link below to schedule a Zoom call for us to chat about your game and how you can improve.
Schedule ConsultationFrequently asked questions
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