
About the coach
Hi, I’m James — a passionate golf coach and founder of the Need Golf Centre, recently recognised as the No.1 Golf Facility in the country at the England Golf Awards 2026.
I’ve had the privilege of working with golfers from over 40 countries and connecting with a global community of more than 250,000 players through my social media, where I focus on simple instruction, clear communication, and a feel-based, visual approach to learning the game.
After many years of my own challenges with golf, I developed a more straightforward, repeatable swing system built around two core elements: Body Motion and Arms/Wrists Motion. My aim is to help make the game feel more natural, consistent, and enjoyable — bringing clarity to what can often feel complex.
I’ve also been fortunate to collaborate with brands such as Porsche, Bentley, Toptracer, American Golf, Cobra & Puma Golf, and Trendy Golf. With over 6 years of online coaching experience prior to Skillest, I’m now looking forward to working more closely with golfers here and helping you make meaningful progress in your game.
If you’re looking to improve, I’d love for you to join my golfing community and be part of the journey. You can start with a free swing analysis — no pressure at all, just an opportunity for me to show you how I can help.
I look forward to working with you 🤝
Specialities
Sample Lesson
01.Original Videos
02.Analysis Videos
03.Other Videos
Videos
Controlling the width of the ARC!
How to Stop Early Extension in Your Golf Swing
Mastering Proper Golf Posture for a Balanced Swing
Understanding Ball Position for Different Golf Clubs
The 3-Step Process to Improve Your Golf Swing
Mastering the Golf Grip for Better Swing Control
How to Fix a Steep Golf Swing with Proper Left Arm Rotation
Mastering the Left Arm Transition in Your Golf Swing
How to Reduce Hip Sway in Your Golf Backswing
How to Fix a Flat Shoulder Turn in Your Golf Swing
Mastering the Backswing: Takeaway, Swing Plane, and Arm Motion
Mastering Arm and Wrist Motion in the Golf Swing
Mastering The Body Motion: Coiling and Uncoiling in the Golf Swing
Reviews
Based on 315 ratings
Overall rating
Another top class lesson! Ive had lessons from others over the past couple of years and no one has been able to communicate things to me like James - he has this way of knowing how your brain works and tailoring his instruction accordingly. Ive gone from topping it down the fairway to enjoying a round and making some pars (even a birdie) in just a couple months. Cant wait to see where this goes!

Craig Smith
April 21, 2026 • Live
Amazing advice

Luke McCarthy
April 17, 2026 • Online
Had a brilliant lesson with James. Hes incredibly articulate and explains the golf swing in a really clear, visual way that just clicks. This was by far the most insightful and enjoyable lesson Ive had. Made some big changes already and looking forward to putting them into practice on the range. Highly recommend.

Sped Spedding
April 16, 2026 • Live
Fantastic coach, fantastic lesson as always. Thank you James.

Kriss Spencer
April 16, 2026 • Live
Yet another amazing lesson with James today

Benoit Anne
April 15, 2026 • Live
Frequently asked questions
Unlock your potential with world-class golf coaching
