
About the coach
Dr. Jean-François “JF” Richard is a Class A PGA of Canada professional, passionate about helping golfers play their best through knowledge, clarity, and purpose.
With over 30 years of training and experience in sport science, teaching, and coaching, JF brings a unique blend of practical expertise and a keen coaching insight to every lesson. A multi-award-winning teacher and coach, JF was named the PGA of Canada Ben Kern Coach of the Year (2024) and the PGA of Canada George Knudson Teacher of the Year (2023). Jean-François has also served as Golf NB Provincial Junior Coach from 2022-2025.
Jean-François works with players of all age and skill levels — from beginners discovering the game to elite competitors pursuing excellence. JF’s coaching philosophy and approach focuses on understanding each golfer’s goals, motivation, mindset and physical/technical possibilities and limitations. By combining biomechanics, motor learning, the latest technology and sound teaching practices, JF helps players build confidence, consistency, and a lifelong love for the game!
“Better golf starts with better understanding.”
Fort de plus de 30 ans de formation et d’expérience en sciences du sport, en enseignement et en coaching, Jean-François met son expertise au service d’une approche personnalisée et réfléchie. Lauréat de plusieurs distinctions, Jean-François a notamment reçu le prix d’Entraîneur de l’année Ben Kern de la PGA du Canada (2024) et le prix d’Enseignant de l’année George Knudson (2023).
Jean-François accompagne les golfeurs de tout âge et de tout calibre de jeu avec une attention particulière à la progression, la confiance et le plaisir du jeu. Sa philosophie et son approche sont centrées sur les objectifs de chaque élève ainsi que leur motivation, tout en portant une grande attention sur les capacités et les limites de chacun. En alliant biomécanique, apprentissage moteur, technologie de pointe et d’une pédagogie adaptée, JF aide les golfeurs à bâtir un jeu durable, constant et épanouissant.
« L’amélioration de notre jeu débute par une meilleure compréhension. »
Training and education:
Ph.D. in Kinesiology (Université Laval)
Certified Kinesiologist
PGA of Canada Class A (Teaching and Coaching specialisations)
Titleist Performance Institute-Level 3
Scott Cowx Certified Levels 1 and 2
European Disabled Golf Association Levels 1 and 2
Sportsbox AI – Level 1
Flowcode (Performance Psychology) – Level 1
Boditrak Certified – Levels 1 and 2
National Coaching Certification Program/PGA of Canada – Learning Facilitator
Author of 50+ research publications (teaching, learning and sport performance)
Awards and Accolades:
2024 PGA of Canada - Ben Kern Coach of the Year
2024 PGA of Atlantic Canada – Coach of the Year
2023 PGA of Canada – George Knudson Teacher of the Year
2023 PGA of Atlantic Canada – Teacher of the Year
2007 Health and Physical Education Canada – Dr. R Tait McKenzie Scholar Award
Instagram : jfrgolf
Specialities
Videos

Club face control through differential practice

Coming over the top?

Progress review

End of lesson check up!

Fixing path and posture - case study
Reviews
Based on 51 ratings
Overall rating
Jean-Francois is the best coach ive had. My game has improved allot over the last few years. I highly recommend him.

Denis Robichaud
September 23, 2025 • Live
I have been working with JF for a number of years. He has helped me improve my golf game. He is very knowledgeable about the golf swing and works with your natural tendencies, while recommending improvements. He does a great job with lesson feedback.

Victor Bourque
August 19, 2025 • Live
I can't recommend JF highly enough! In just 1 year of working together, I went from a 12 handicap to a 6 quickly. His coaching style is both knowledgeable and encouraging, with a strong focus on fundamentals and each session was adapted to my specific needs.

Alex Basque
July 31, 2025 • Live
I reached out to JF and he was very responsive and quick to get me started with some lessons. Although it can be somewhat frustrating at times to go back to the basic and work on basic skills, I have noticed (and those around me) some major improvements in my golf game. I look forward to continue working with him!

Vanessa Comeau
July 27, 2025 • Live
Excellent suivi sous forme de vidéos sur la leçon de groupe suivi antérieurement. Les explications sont simples et conviennent autant au golfeur débutant qu'au golfeur plus expérimenté voulant revisiter les notions de base.

Luc Leblanc
June 30, 2025 • Live
Frequently asked questions
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